Team Reading List 1.15.08
PPC 7 Tips for Finding & Expanding Your Negative Keywords How To Measure PPC Ad Effectiveness Through Split Testing Social Media 10 Simple Productivity Tips for Bloggers 16 Effective Strategies to...
View ArticleLearning and Teaching PPC
The true title should be “I Love My Job” … not so much because it is Pay-Per-Click, but more so because I am provided with the tools to do my job efficiently. Continue Reading
View Article4 Copywriting Steps that Will Sell Ice to Eskimos
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/4copy-steps.mp3] I think that by now everyone pretty much agrees that words are an important part of your website and your online...
View ArticleReview: The Eyes Have It by Kevin Lee
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy Authors: Kevin Lee with Steve Baldwin Hardcover: 189 pages Cost: $16.47 Published: October, 2007 I...
View ArticleHow NOT to Write a Link Request Email
I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day? Continue Reading
View ArticleWikipedia vs. Google: The Authority War May Soon Erupt
I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Continue Reading
View ArticleTeam Reading List 1.18.08
SEO How To Make the No-Follow A Blessing and Not a Curse: Advanced Internal SEO 5 More Free Tools To Improve Search Engine Optimization Four Reasons To Avoid Using Dates In URLs Link Building Link...
View ArticleBusiness Lessons from Celebrity Apprentice (ep. 3)
This show keeps getting more and more interesting. It’s funny because here we have a bunch of people who are so successful and therefore so self confident in their own abilities that they think they...
View ArticleMy Most Awesome Ads
I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Continue Reading
View ArticleWhen is Usability More Important than SEO?
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/usability-analogy.mp3] Every day, we get businesses coming to us looking to improve their search engine rankings. They want to talk...
View ArticleReview: The Successful Investor
The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses Authors: William J. O’Neil Paperback: 183pages Cost: $8.76 Published: September, 2003 After...
View ArticleTeam Reading list 1.24.08
SEO How I Got My Google Ranking #6 Filter Removed What SEO Tools do Gurus Use? Tips for Optimising Your Images for Search Copywriting MADD: A Writing Disorder That Stifles Your Creativity 3 Ways to Get...
View ArticleBlog Basics: 3 Keys to Overcome Your Lack of Readers
Blogging is a rather simple thing: jot a few thoughts about something, spell check, and publish. That’s it. Well, at least that’s what I thought a few years back. Continue Reading
View ArticleGearing up for SEMpdx
Going to SearchFest ’08 in Portland? I am. I’ll be speaking on website architecture. The SEMpdx blog has just posted a mini interview with Stoney deGeyter (that’s me, I just wanted to get my name in...
View ArticleBusiness Lessons from Celebrity Apprentice (ep. 4)
Thursday’s Celebrity Apprentice was a pretty lackluster episode. I was excited to see Marilu Henner and Vincent Pastore square off. I like both of them, but Marilu seems to be a much stronger leader...
View ArticleTeam Reading List 1.28.08
SEO Redirects: Permanent 301 vs. Temporary 302 How Search Engines Work Copywriting The 5-Step POWER Copywriting Method Weakness is Strength (Sometimes) 6 Causes of Procrastination – Kicking The Habit...
View ArticleThe 19-Hour Website Analysis, in 20 Minutes or Less
Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a...
View ArticleTeam Reading List 1.29.08
SEO Search Engine Traffic Is Easy With Tech Support Posts Internal Link Percent Sculpting with Nofollow Works Pretty Darn Well Copywriting Edit to Done: Revision and the Art of Being Concise Just Write...
View ArticleMy Most Awesome Conversion Rates
Last week I talked about my awesome Click-Through-Rates, so this week I pulled together some impressive conversion rates… These screen shots are month to date as of 10:00am, Tuesday, January 29, 2008....
View ArticleTeam Reading List 1.31.08
SEO Rewriting the Beginner’s Guide to SEO: Redirection, Server & Hosting Issues Copywriting Four Easy Ways to Create Innovative Content With Interactivity The Anorexic Writer How to Stop...
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